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Service Magic

Stories of MSPs, ITSX, & delivering outstanding service experience

MSP Pricing Models Are Changing: How AI Is Reshaping Managed Services

How should MSPs price AI services? Explore managed services pricing models, recurring AI revenue, and ways to protect margins as AI changes service...

Bobby Jacobs Nov 3, 2026

Voice AI

5 MSP Voice AI Myths That Keep Your Phones Stuck Outside the Service Desk

Discover the top five myths about MSP voice AI that hinder effective communication. Learn how to enhance your service desk operations today.

Jake Gipson Nov 2, 2026

AI Service Desk

AI in MSPs: Reducing Busy Work for Better Service Delivery

AI was supposed to lighten the load for MSP service desks. Here’s why it made the work heavier, and how MSPs use AI agents to remove the busy work.

Mark Alayev Oct 23, 2026

Voice AI

Replace Your Answering Service and Paging Tool: Introducing Voice On-Call

Streamline your MSP operations with Voice On-Call from Thread, eliminating the need for separate paging tools and answering services for efficient...

Nicole Riemer Oct 22, 2026

MSP profit margins

Per-User Pricing Was Built on Labor. AI Just Changed the Labor.

Explore how AI is reshaping pricing models for MSPs, shifting from traditional per-user fees to outcome-based pricing that enhances profitability and...

Mark Alayev Oct 21, 2026

MSP Client Experience

98% CSAT, 6 Out of 10 at the QBR: How GadellNet Rebuilt Its MSP Service Delivery

GadellNet's CSAT was 98%, but clients rated the partnership a 6. Here's how reviewing every ticket with AI, and coaching instead of policing, closed...

Amanda Swanson Oct 16, 2026

MSP AI

How to Choose AI Help Desk Automation for MSPs

Discover how to effectively choose AI help desk automation for MSPs by focusing on outcomes like cost per ticket and labor efficiency, not just...

Mark Alayev Sep 16, 2026

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Service Magic

MSP Pricing Models Are Changing: How AI Is Reshaping Managed Services

5 MSP Voice AI Myths That Keep Your Phones Stuck Outside the Service Desk

AI in MSPs: Reducing Busy Work for Better Service Delivery

Replace Your Answering Service and Paging Tool: Introducing Voice On-Call

Per-User Pricing Was Built on Labor. AI Just Changed the Labor.

98% CSAT, 6 Out of 10 at the QBR: How GadellNet Rebuilt Its MSP Service Delivery

Taking Back Control: Stop Letting Clients Run Your MSP

The Service Desk Is 140 Years Old. AISU Live Showed What Comes Next.

Thread Launches Automagically

How to Choose AI Help Desk Automation for MSPs

Unlock
massive improvements
to service desk capacity

Service Magic

Don't want to close your eyes? Don't want to miss a thing?

Unlockmassive improvementsto service desk capacity

Unlock
massive improvements
to service desk capacity