Google Gemini Deep Research: A Game-Changer for IT and MSPs

As the CEO of Thread, I’m constantly on the lookout for tools that can make our lives easier and help us stay ahead of the curve. Today, I’m excited to share one such tool: Google Gemini Deep Research. This innovation from Google—finally back in the game after seemingly losing its lead in the AI revolution—has become a go-to resource for me and many others.

Google’s Comeback: From Transformers to Gemini 2.0

Google, as the original creator of the transformer model that spurred the LLM and Generative AI movement, has had an interesting journey. Despite being at the forefront of innovation, they seemingly fell behind but have now returned with a bang. Their latest product, Gemini 2.0, is making waves, but it’s the Deep Research tool that’s truly caught my attention.

If you’ve ever been bogged down by the time it takes to research something complex—say, how to price hardware as a service or calculate ideal margins for a managed IT company—this tool is for you. Deep Research allows you to ask complex questions, like, “What are the best profit margins for network-as-a-service?” It then scours the internet for answers, compiles the information, and delivers a detailed write-up complete with references. It’s like having a personal research assistant who works while you get other things done.

I’ve been using it for a while now, and it’s been transformative. Instead of spending hours digging for data, I can plug in a query, let the tool work, and come back later to find all the information I need. Whether you’re a manager or just someone looking to gain insights, Gemini Deep Research is an incredible value.

AI and Robotics at CES: The Future of IT

Speaking of innovation, AI dominated the conversation at CES this year. In fact, a running joke was that you could have played a drinking game every time someone mentioned AI—it was that prevalent! But beneath the buzzwords, a significant takeaway emerged: AI is fundamentally reshaping the role of IT teams.

A memorable quote from CES sums it up perfectly:
"The IT department of every company is going to be the HR department of AI agents in the future." - NVIDIA's CEO, Jensen Huang 

Let that sink in for a moment. IT teams and CIOs worldwide are now being tasked with developing their 2025 plans for AI. And for MSPs (Managed Service Providers), this represents a major pivot. Traditionally, MSPs have evolved from value-added resellers to managing hardware stacks. Now, the next frontier is clear: managing AI agents.

As SMBs begin to explore AI strategies, they’ll need trusted partners to help them deploy, manage, and optimize these agents. At Thread, we’re working on a guide to help MSPs navigate this shift. The future is about enabling our clients to act as the HR department for AI agents—an entirely new role that combines traditional IT with forward-thinking AI management.

A Vision for the Future

This pivot to AI agent management is exciting, and tools like Google Gemini Deep Research are just the beginning. Companies like Nvidia are already enabling this shift by providing the hardware to power AI solutions. As MSPs, we have an opportunity to lead this transformation and become trusted advisors in a rapidly evolving landscape.

At Thread, we’re proud to be part of this journey. By embracing innovation and helping our clients stay ahead, we can redefine what it means to be an MSP in the era of AI. Whether you’re looking for tools to streamline your workflow or exploring how to position yourself for the future, now is the time to act.

So, here’s my advice: check out Google Gemini Deep Research. Dive into the possibilities of AI. And start thinking about how your organization can play a pivotal role in managing the AI agents of tomorrow. The future is here, and it’s time to step into it.