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MAGIC: The Blueprint for a Best-in-Class IT Service Desk

AI isn’t coming. It’s already here. And MSPs that fail to evolve will fall behind.

Customers expect instant, always-on, and frictionless support—but traditional ticket-based service desks can’t keep up. AI is the key to scaling profitably, reducing technician burnout, and delivering an unparalleled customer experience.

This eBook is your roadmap to an AI-powered MSP, breaking down the proven MAGIC framework that world-class IT service providers are using today.

  • How AI-first MSPs manage 600+ endpoints per technician

  • How AI-powered service desks cut cost per ticket from $20-40 to just $3-7

  • How to automate ticket triage, resolve issues instantly, and free up your technicians

  • How to implement AI without sacrificing the human touch

MAGIC
book

Discover the Key Attributes of the MSPs of the Future

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If you’re an MSP owner, service desk leader, or IT technician, this eBook will show you how to build a high-performing, AI-powered service desk—before your competitors do.

Becoming the service desk of the future requires transformation. It demands the courage to break away from inefficient processes and embrace a future where AI and automation enhance—not replace—human expertise. The MSPs that lead this charge will not only survive but thrive, delivering unparalleled service and achieving new levels of profitability.

Thread is the only AI Service Desk purpose-built for forward-looking MSPs using Connectwise Manage, Autotask, or Halo. We empower MSPs to handle more work and provide higher-quality—dare we say magical?—service without increased overhead.